First, let’s define the word premium and luxury.
It’s the possession of lots of expensive goods, the use and enjoyment of the best and most expensive materials that ensure maximum comfort and pleasure. Luxury is what many people dream of achieving.
People say it so many times that it will soon be officially acknowledged as bullshit. Luxury penthouse, luxury car, luxury holiday...
We use these words every day to refer to something of higher quality and hence of higher price. There is no commonly accepted definition, so it can easily be understood differently and, of course, used in the sense that best suits the current interests.
But what makes a bag premium or luxury?
Primarily, that it is professional and authentic. It is preferably made of high-quality materials (including craft paper) and accessories, using extra printing, surface finishing or design elements so as to fully meet the requirements of the established brand and any other requirement of the premium category. The design (in this case the bag) must be safe for the brand. So, it must not appear in an environment that is undesirable or harmful for the brand.